Recycle For FutureSustainable Future InitiativeTransforming Playtime into a Memorable Digital Experience for Cats Yes You Heard it Right, FOR CATS
Whiskas – Interactive Game Experience for Cats
Whiskas set out to create a campaign unlike any other by designing an interactive game that both cats and their owners could enjoy together. Using an iPad placed on the floor, cats naturally interacted with moving elements on the screen, turning everyday play into a fun and engaging digital experience.
As cats chased, tapped, and explored the interactive objects, they earned points throughout the game. Pet owners were then invited to capture and share videos of their cats playing for a chance to win one year of Whiskas cat food and a luxury spa experience for their feline companion. The result was a campaign that blended entertainment, user-generated content, and meaningful brand engagement into one memorable experience.
Interactive GameplayCampaign EngagementSocial Participation
Game Sessions0K+
Participating Pet Owners0K+
Campaign Impressions0.0M
Mobile Completion Rate0%
2D Game Development
An interactive experience designed around natural feline behaviour, encouraging instinctive play through movement and curiosity.
User-Generated Content
The campaign encouraged owners to capture and share gameplay, extending engagement beyond the digital experience itself.
Brand Engagement
Designed to strengthen emotional connections with the Whiskas brand through memorable and shareable moments.
The campaign brought our brand to life in a way that felt playful, memorable, and genuinely engaging. It created a unique experience that connected with both pets and their owners.
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