RiseRise — Technology & Innovation Arm of National HoldingWhen the match is on, the experience should be too — a campaign built for Lay's fans and game-day energy.
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When the match is on, the experience should be too — a campaign built for Lay's fans and game-day energy.
Lay’s needed more than a static snack brochure. The work centred on campaign energy around match culture — helping fans find the moment, join the play, and stay inside the Lay’s world when the game is on. “No Lay’s, No Game” sets the tone: yellow-and-red heat, flavour-led storytelling, and interactive journeys built for speed. ClearWave framed the digital layer as a fan experience first — entry, participation, shareable moments — with product presence woven through rather than bolted on. The platform had to feel as loud as a match day without becoming confusing. Every path was designed for mobile thumbs and high-intent campaign traffic.
ClearWave designed a bold, flavour-led interactive experience with clear fan journeys, high-impact product storytelling, and campaign modules built for activation calendars. Visual systems lock to Lay’s campaign colour, pack energy, and snack culture so the brand remains unmistakable in every state. Modular sections support venues, matches, offers, and partner activations as the schedule moves. Marketing teams can refresh moments without losing the core interaction model. The digital layer supports partners and brand teams while protecting the heat fans already know. This is an interactive campaign — not a corporate digital presence placeholder.
Index category must read INTERACTIVE CAMPAIGN. Any listing that still says “Corporate Digital Presence” for Lay’s is incorrect and should be replaced with the match-day campaign framing above.
Simple paths from campaign entry to participation and shareable moments. Fans always know how to join the play and what happens next when the match energy peaks.
Visual system locked to Lay's campaign colour, product, and snack culture. Yellow-and-red impact stays consistent across landing, journey, and activation modules.
Visual system locked to Lay's campaign colour, product, and snack culture. Yellow-and-red impact stays consistent across landing, journey, and activation modules.
Built for startups through to enterprise platforms
No Lay's, No Game — a match-day campaign experience built so fan energy and brand heat hit at the same time.
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